02 · Conversion-first websites

A website that doesn't just look good — it sells.

Your site is the hardest-working salesperson on the team. We build it like one: instrumented, conversion-engineered, and rebuilt continuously based on what real prospects do — not what looks good in a Figma file.

See how it works
What we build

Three pillars of a website that performs.

Templates underperform. Custom sites without strategy waste budget. We do neither — every build is engineered around a clear conversion thesis from the first wireframe.
PILLAR 01

Conversion architecture

Page-level information architecture engineered around buyer intent, decision criteria, and friction points.

IA UX CRO
PILLAR 02

Performance build

Fast, accessible, SEO-instrumented Webflow or custom builds. Built to score 90+ on Core Web Vitals.

Webflow Custom Speed
PILLAR 03

Continuous optimization

Heatmaps, A/B tests, and quarterly conversion sprints — your site gets sharper every quarter, not staler.

A/B Analytics CRO
The growth funnel

Engineering the path from visitor to qualified lead.

Each page is a conversion stage. We map intent at every step and build pages that move buyers — not bounce them.
TRAFFIC

SEO-led entry points

Service and resource pages built for the queries your buyers actually search — not vanity keywords.

ATTENTION

Hero that earns the scroll

Above-the-fold messaging tested against your top objections and decision criteria.

CLARITY

Mid-funnel proof

Case study placements, social proof, and 'how it works' content placed exactly where doubt creeps in.

ACTION

Friction-free conversion

Forms, calendar embeds, and CTAs engineered for the lowest-effort qualified action.

FOLLOW-UP

Instrumented hand-off

Lead routing, attribution, and CRM enrichment so sales gets context, not just a name.

What you get

A site you can run, not just admire.

We ship sites your team can update without engineers — with the analytics and CRO infrastructure to keep improving them.

Discovery & strategy

Buyer research, conversion thesis, and sitemap signed off before a pixel moves.

Design system

Component library and design tokens — so every future page is fast and on-brand.

Production build

Webflow or custom build, fully responsive, accessibility-checked, SEO-instrumented.

CMS & forms

Editor-friendly CMS, instrumented forms, and CRM integration. Your team owns the keys.

Analytics stack

GA4, Plausible, or your tool of choice — with custom events for every conversion moment.

Optimization plan

A 90-day post-launch CRO roadmap with prioritised tests and projected lift.

Pricing

Three packages.
Pick the one that fits your stage.

Transparent up-front pricing for site design + development. The retainers are optional — but the businesses that compound are the ones that don't stop iterating after launch.

Launchpad

First credible web presence, shipped fast.

New ventures · solo operators · side projects

From
$2,400 CAD
One-off · no retainer
  • 1–3 page conversion-first site
  • Mobile-responsive build on a clean stack
  • Domain, hosting & deployment setup
  • Contact form + email forwarding
  • On-page SEO foundations
  • Launch in 10–14 days
  • Funnel architecture & A/B testing
  • Lead-capture quiz / qualifier
  • CRM + marketing-automation hookup
Most common

Operator

Real revenue running through the site.

Local services · clinics · hospitality · retail

From
$9,500 CAD
+ 3 mo. maintenance · $2,250 value
  • 5–8 page conversion funnel
  • Lead-capture + qualifying quiz
  • Booking-calendar integration
  • CRM + email-platform hookup
  • 60-day post-launch optimisation
  • Monthly performance report
  • Multi-stakeholder lead routing
  • Multi-language deployment
  • Enterprise SEO program

Enterprise

Mid-market & national operators.

B2B · financial services · healthcare · multi-location

From
$32,000+ CAD
+ 6 mo. maintenance · $10,000 value
  • Full funnel architecture (15–30+ pages)
  • Custom calculators & configurators
  • Multi-stakeholder lead routing
  • Salesforce / HubSpot / Dynamics integration
  • A/B testing + dedicated CRO program
  • Quarterly funnel teardowns
  • Dedicated 3-person delivery pod
  • Compliance: WCAG 2.1 AA · PIPEDA
  • Extended SLA · priority response
All figures CAD · GST/HST extra · 50% deposit to start
Frequently asked

Answers, before you ask.

If your question isn't here, the strategy call is the fastest way to get a clear, specific answer.
Webflow or custom build? +
Whichever returns more for your stage. Most SMEs are best served by Webflow — speed of iteration matters more than custom infrastructure. We'll recommend custom only when the data supports it.
Can our team edit the site without us? +
Yes. Every site ships with documented CMS structures and a 30-minute training video for your team. Most clients update their own pages within a week of launch.
What if we already have a designer? +
Great — we'll work with them. Our value is the conversion architecture, build quality, and post-launch optimization, not necessarily the visuals.
How is this different from a freelancer? +
Scope, instrumentation, and post-launch optimization. A freelancer ships a site. We ship a system that keeps improving — with measurement built in from day one.
Let's talk

Let's build a system
that actually drives growth.

One 30-minute call. We'll diagnose the gap between where your digital is today and where the revenue lives. No deck, no pitch — just a clear next step.

What you'll walk away with

A clear read on where your digital is leaking revenue
The 1–3 highest-leverage moves for your stage
An honest take on whether Durant is the right fit
No pressure, no follow-up sequences
Duration 30 min Format Google Meet
Other services

Build the full system.

01

Branding

Read more 03

Digital Marketing

Read more 04

Content Creation

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Social Media

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Public Relations

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