06 · Earned authority that compounds

Earned coverage that moves the needle.

PR isn't press releases. It's earned authority that lifts every other channel — making your ads convert better, your sales calls warmer, and your category position unassailable.

See how it works
What we build

Three pillars of compounding earned authority.

We run PR as a system: clear narrative, sustained media relationships, and measurable downstream impact on pipeline and pricing power.
PILLAR 01

Narrative & positioning

Sharp founder narrative and category point of view that journalists can build a story around.

Narrative POV Bylines
PILLAR 02

Media relations

Sustained relationships with the 30–80 journalists and editors who actually cover your category.

Pitches Briefings Press
PILLAR 03

Thought leadership

Bylined articles, podcast tours, and speaking placements that compound your authority over time.

Bylines Podcasts Speaking
The growth funnel

How earned coverage produces commercial outcomes.

PR has a measurable funnel — when you instrument it. Every placement is mapped to downstream signal: branded search, conversion lift, deal velocity.
POV

Sharpened narrative

Founder narrative, category POV, and 3–5 ownable angles journalists can pitch up.

PITCH

Targeted media outreach

Sustained, personalised outreach to a curated list of category-relevant journalists and producers.

COVERAGE

Earned placements

Tier 1–3 coverage across business, trade, and podcast media — measured against quality, not volume.

AUTHORITY

Compounding signal

Branded search lift, backlink authority, and 'as featured in' assets across every other channel.

PIPELINE

Commercial impact

Warmer sales conversations, higher close rates, and pricing power — all measurable downstream.

What you get

A retained PR engagement, not a campaign.

Real PR compounds — it doesn't sprint. We run engagements as quarterly retainers with sustained outreach, not one-off launch campaigns.

Narrative architecture

Founder story, category POV, and ownable angles documented and pitch-ready.

Media list & strategy

30–80 curated journalists and producers, with a personalised outreach plan for each.

Pitch development

Story pitches, bylines, and op-eds drafted, edited, and placed by senior PR leads.

Founder coaching

Media training so interviews land — and your founder isn't blindsided by tough questions.

Coverage amplification

Repurposing earned coverage across web, social, sales, and recruiting touchpoints.

Quarterly review

Coverage report, downstream signal analysis, and roadmap for the next 90 days.

Frequently asked

Answers, before you ask.

If your question isn't here, the strategy call is the fastest way to get a clear, specific answer.
Can you guarantee coverage? +
No, and you should be skeptical of anyone who does. Earned media is earned. What we guarantee is sustained pitching, narrative quality, and a track record — most clients see meaningful coverage within the first quarter.
What's the typical retainer length? +
Six months minimum, twelve months recommended. PR compounds — short campaigns underperform sustained programs every time. The first 90 days are mostly setup; results stack from quarter two onward.
Do you handle crisis PR? +
Yes — but it's a separate engagement model. If you're in active crisis, get in touch directly; we'll triage and bring in the right specialists fast.
How do we measure PR's impact? +
Beyond placements: branded search volume, referral traffic, sales-cycle velocity, and 'how did you hear about us' attribution. We instrument these at engagement start and report against them quarterly.
Let's talk

Let's build a system
that actually drives growth.

One 30-minute call. We'll diagnose the gap between where your digital is today and where the revenue lives. No deck, no pitch — just a clear next step.

What you'll walk away with

A clear read on where your digital is leaking revenue
The 1–3 highest-leverage moves for your stage
An honest take on whether Durant is the right fit
No pressure, no follow-up sequences
Duration 30 min Format Google Meet
Other services

Build the full system.

01

Branding

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Web Design & Development

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Digital Marketing

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Content Creation

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Social Media

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