03 · Performance acquisition systems

Turn ad spend into predictable pipeline.

Most Canadian SMEs treat paid media like a slot machine. We treat it like a P&L. Every dollar is attributed to a stage, every stage to a metric, every metric to revenue. No vanity, no surprises.

See how it works
What we build

Three pillars of an instrumented growth engine.

Channels are commodities — what compounds is the system around them. We build the architecture, then run the channels inside it.
PILLAR 01

Paid acquisition

Google, Meta, LinkedIn, and emerging channels run against unit economics — not impressions or click-through rates.

Google Meta LinkedIn
PILLAR 02

SEO & content

Programmatic and editorial SEO that compounds. Every piece of content has a measurable role in the funnel.

SEO Editorial Programmatic
PILLAR 03

Lifecycle & email

Behavioural email and SMS sequences that nurture, win back, and expand revenue from existing audiences.

Email SMS Nurture
The growth funnel

From cold click to closed revenue.

We map every channel to a funnel stage, every stage to a conversion goal, and every goal to attributable revenue. You see the full picture in one dashboard.
AWARENESS

Top-of-funnel reach

Targeted prospecting on Meta, Google, and LinkedIn against ICP look-alikes and intent signals.

ENGAGEMENT

Mid-funnel content

SEO-led articles, video, and gated assets that earn attention from in-market buyers.

LEAD

Conversion campaigns

Retargeting, lead magnets, and high-intent landing pages tuned to your offer and stage.

OPP

Sales-qualified pipeline

Lead scoring, enrichment, and routing so sales gets only the conversations worth having.

REVENUE

Closed-loop attribution

Multi-touch attribution wired into your CRM. We optimise to revenue, not clicks.

What you get

An always-on, always-instrumented engine.

We don't disappear after launch. Weekly optimization, monthly strategy reviews, and quarterly roadmap updates are built into every engagement.

Channel strategy

Quantified channel mix tied to your CAC, LTV, and growth target.

Campaign build-out

Creative, copy, audience, and bidding architecture across all priority channels.

Tracking & attribution

Server-side tagging, UTM hygiene, and multi-touch attribution into your CRM.

Reporting dashboard

One source of truth: spend, pipeline, and revenue by channel, weekly.

Weekly optimization

Bid changes, creative rotation, and audience refresh — not set-and-forget.

Quarterly roadmap

What scales, what sunsets, and where the next test sits in the queue.

Frequently asked

Answers, before you ask.

If your question isn't here, the strategy call is the fastest way to get a clear, specific answer.
What's the minimum monthly ad spend? +
We recommend $5k+ minimum monthly media spend for paid acquisition to produce statistically meaningful results within 60–90 days. Below that, we'd steer you toward SEO and lifecycle first.
Do you charge a percentage of ad spend? +
No. We charge a flat retainer. Percentage-of-spend incentives push agencies to scale spend, not efficiency. We optimise to ROAS — your spend should grow only when the unit economics support it.
How quickly will we see results? +
Most engagements show meaningful pipeline lift in 60–90 days. The first 30 are spent on instrumentation; results compound from there.
Will you work with our existing in-house team? +
Yes — many clients run a hybrid model. We bring the system and the senior strategy; your team owns execution where it makes sense.
Let's talk

Let's build a system
that actually drives growth.

One 30-minute call. We'll diagnose the gap between where your digital is today and where the revenue lives. No deck, no pitch — just a clear next step.

What you'll walk away with

A clear read on where your digital is leaking revenue
The 1–3 highest-leverage moves for your stage
An honest take on whether Durant is the right fit
No pressure, no follow-up sequences
Duration 30 min Format Google Meet
Other services

Build the full system.

01

Branding

Read more 02

Web Design & Development

Read more 04

Content Creation

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Social Media

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Public Relations

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